FLOOFY: DOG ACCESSORIES AND APPAREL
Sydney, Australia / Logo redesign, illustrations
ABOUT
Floofy is a designer accessories and apparel store for big and small dogs inspired by streetwear. The brand's mission is to create high-quality products that would last a long time. The Floofy team concerned about minimizing the carbon footprint of the production process. The packaging consists of eco-friendly materials that are completely biodegradable.
CHALLENGE
Redesign the logo to make it friendly and recognizable and add a character thay will make the brand unique.
SOLUTION
The Floofy team has friendly brand communication with customers (an example is the use of words such as “pawsome”, “furends” and so on), so the font of the logo now has rounded edges, which once again emphasizes the friendliness of the brand and creates a trusting relationship between Floofy and customers. Also, a character was added to the logo — Theodore, the brand founder's dog.
Sydney, Australia / Logo redesign, illustrations
ABOUT
Floofy is a designer accessories and apparel store for big and small dogs inspired by streetwear. The brand's mission is to create high-quality products that would last a long time. The Floofy team concerned about minimizing the carbon footprint of the production process. The packaging consists of eco-friendly materials that are completely biodegradable.
CHALLENGE
Redesign the logo to make it friendly and recognizable and add a character thay will make the brand unique.
SOLUTION
The Floofy team has friendly brand communication with customers (an example is the use of words such as “pawsome”, “furends” and so on), so the font of the logo now has rounded edges, which once again emphasizes the friendliness of the brand and creates a trusting relationship between Floofy and customers. Also, a character was added to the logo — Theodore, the brand founder's dog.
I also created illustrations — this is the dog of the founder of the Floofy brand.
